Description

Hollywood Hero Studio Edition by Hue Folk

Hue Folk is a collective of diverse young artists brought together through their fascination with vibrant colour, typography, graphic design, folk and urban art. As creatives from varied disciplines, they bring together the vision of illustrators, graphic designers and digital artists.

The debut collection from Hue Folk is heavily influenced by traditional lettering techniques vs 21st-century social media commentary, resulting in an assortment of vivid 3D typography based works. This Playful approach to our modern obsession with social media rehashes the old with a contemporary twist, whilst paying homage to the traditional craft of hand lettering.

The collaboration of these individual artists results in a mash-up of printmaking, laser cutting and stencilling, to name just a few of the techniques they are reinventing. The eclectic materials used only further the diversity of this collection, with the addition of laser engraved wood, spray paint, ink and gold leaf.

The world needed a hero — it got a hedgehog. Powered with incredible speed, Sonic embraces his new home on Earth — until he accidentally knocks out the power grid, sparking the attention of uncool evil genius Dr. Robotnik. Now, it’s supervillain vs. supersonic in an all-out race across the globe to stop Robotnik from using Sonic’s unique power to achieve world domination.